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What Are LSI Keywords and How Can You Use Them to Boost Your Rankings

If you’re in the SEO game, you know how important keywords are for driving traffic to your website. But you may not be familiar with the concept of Latent Semantic Indexing (LSI) keywords. However, Professional SEO Company Gold Coast said that understanding what these are and how to use them can be the difference between success and failure in your SEO efforts.

Let’s take a look at what LSI kywords are and how they can help boost your rankings.

What Are LSI Keywords? 

Latent Semantic Indexing (LSI) keywords are words or phrases that are related to the main keyword being used in content, but aren’t exact synonyms. For example, if your main keyword is “dog food”, some related LSI keywords would be “pet nutrition” or “canine diet”. 

These words will appear on webpages or blog posts that focus on the topic of dog food, but won’t necessarily appear in every article about it. By using LSI keywords, you can ensure that your content really dives deep into the subject and covers all angles of the topic from different perspectives.

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How Do LSI Keywords Function?

Your computer does not recognise the individual words in your text. It is unable to distinguish between related words or synonyms. For example, if you combine the terms “dogs” and “pets,” your computer will not recognise that they have the same meaning. In this case, LSI is helpful. 

Yet, Professional SEO Company Canberra come up with suggestion to use mathematical formulas to link various terms aids bots in comprehending material in a contextual manner. If you run LSI on a hair care-related document, your computer will recognise words like “shampoo,” “straightener,” “dandruff,” and so on. 

This is due to the fact that these words are semantically linked even though they are not synonyms for hair care.

How to Use LSI Keywords? 

The best way to use LSI keywords is by incorporating them into your content naturally and seamlessly. Make sure that they are relevant to the topic and that they don’t distract from your main message. Additionally, try to work them into headlines as well as body copy so that search engines understand the context of your content more clearly. This will make it easier for Google’s algorithms to pick up on relevance signals when ranking your page or post in search results.

Using a combination of these two types of words—main keyword plus related LSI keywords—on webpages helps search engines better understand what each page is about so they can determine where it should rank in search engine results pages (SERPs). It also helps create an overall structure for content pieces which allows users to get a better sense of their purpose when reading through them.


In summary, Latent Semantic Indexing (LSI) keywords offer a powerful tool for boosting SEO rankings by helping search engines better understand what each page is about and how it relates to other pages on the same website. By adding relevant LSI terms to webpages and blog posts, you can improve its chances of appearing higher up in SERPs However, many engage with Professional SEO Company Gold Coast which will ultimately lead to more organic traffic for your site as well as increased visibility for its products/services among potential customers online. Increasingly including these terms in content pieces should become an essential part of any successful SEO strategy!



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